AI strategy for women's sports

The game is
94 feet.
We work every inch.

Ninety4 is an AI strategy firm built for women's sports. We find the revenue hiding in your organization and build the tools that capture it, right alongside your team.

Get your Intelligence Report See the work

Baseline · 0 ft Half court · 47 ft Baseline · 94 ft

The system

Three quarters of work.
One full-court result.

Q1 · Audit 01

The Intelligence Report

A full AI-powered audit of your organization: where the revenue is leaking, where the fans are going unheard, and what your competitors are missing. The first look starts from public data. Once we're working together, it gets a whole lot sharper.

Q2 · Strategy 02

The Game Plan

We turn findings into a ranked plan: which gaps to close first, what to build, what it's worth, and what to leave alone. Clear priorities your whole front office can act on, written in plain language, not consultant-speak.

Q3 · Build 03

The Tools

Then we build. Dashboards, fan experiences, sponsorship proof, automations. Working software shipped in days, not quarters, custom-fit to your organization instead of another off-the-shelf subscription.

The work

Built for the love
of the game.

A dozen live tools shipped across women's basketball. Fan apps, front-office dashboards, free-agency trackers, and AI intelligence reports. All real, all working, all built before anyone had to ask twice.

Fan experience

HER MADNESS

A live tournament hub for women's college basketball fans, built around the biggest month in the sport.

League intelligence

Open Market

A WNBA free-agency tracker that turns roster chaos into a clean, live signing board.

Event tools

All-Star Fan Guide

An interactive event calendar for WNBA All-Star weekend, helping fans plan every hour of it.

Front office 5-app suite

Game Night Suite

Five connected tools built around one WNBA franchise: live insider feed, AI recap studio, executive dashboard, and fan pulse tracking.

AI analysis Live

Intelligence Reports

Deep AI audits of women's sports organizations built from public data: audience, sponsorship, content, and the revenue in between.

Full portfolio

And more

Prediction engines, brand dashboards, recap studios, and everything else in the workshop. See the full build log.

Founder

Nicole
Fetchko.

aka FETCH

WNBA Draft '25 · Red carpet

Nicole, known around women's basketball as FETCH, builds AI systems for the sport she loves. Before Ninety4 had a name, she was already shipping tools across the game: fan apps for game night, dashboards for front offices, and intelligence reports that read an entire organization end to end.

Women's sports is the fastest-growing property in the industry, and most of its revenue tools were built for a different era. Ninety4 exists to close that gap, one organization at a time, starting with the whole 94 feet.

AI audits Custom builds Revenue strategy Women's basketball

Tip-off

The revenue is already there.
Let's go get it.

Every engagement starts with an Intelligence Report. Tell us your organization and we'll show you where to look first.

Replies within 24 hours

The game is 94 feet. We work every inch.

Three quarters of work. One full-court result.